we specialise in all
aspects of innovation
research

we help our clients
make the right decisions

We use our research experience, problem-solving skills and analytical expertise to find pragmatic, commercial solutions that are robust enough to meet your business objectives and fit your budget.

Typically, we help our clients:

Identify strategic priorities

  • What should you prioritise in your innovation pipeline?
  • How should you engage with different consumer typologies?
  • Who are your most valuable customers? What is critical to retain them?

Understand which assets in your offer are key drivers

  • How do people perceive your brand, products or services?
  • What aspect of the brand experience do users and prospects value most?
  • Which concept or pack design is best placed to deliver your USP?

Stay one step ahead of the competition

  • How do you perform against competitors or Best in Class providers?
  • What are the emerging threats and opportunities for your brand or sector?
  • How can you leverage emerging trends to your advantage?

We work with Consumers and Small & Medium Business audiences.

general services
  • Set-up & design
  • Questionnaire writing
  • Analysis
  • Report writing & synthesis
  • Presentation
  • Workshops & away-days
  • Safari / Treks
research areas
  • Innovation
  • Usage & Attitude
  • Segmentation
  • Pack/ concept testing
  • Proposition development
  • Brand image
  • Customer journeys
qual & quant methods
  • Online, Face-to-face, Telephone
  • Stakeholder interviews
  • Depths & Groups
  • Accompanied shops
  • Data analysis
  • Advanced statistics
sector expertise

We have designed innovation research across a wide range of sectors and markets: from food & beverages to telecom, financial service providers to high-street retailers – online, in-store, by telephone, or face-to-face, via multiple qualitative and quantitative methods.